Privacy Policy
Information About the Collection and Use of Personal Data
At Ruby’s Boutique, we respect your privacy and take the protection of your personal information seriously. This Privacy Policy describes what personal information we may collect when you visit our website, interact with our services, or place an order, as well as how that information may be used and protected.
For the purposes of this policy, personal information refers to information that can identify you directly or that can reasonably be connected to you.
1. Responsible Party
The party responsible for the processing of personal information through this website is:
Ruby’s Boutique
Email: info@rubysboutique.ca
The responsible party determines how personal information is collected and the purposes for which it is processed.
2. Website Security
We take reasonable measures to protect information transmitted through our website. Our website uses SSL/TLS encryption where appropriate to help protect confidential information during transmission.
You can generally identify an encrypted connection by the padlock symbol displayed in your browser and by “https://” appearing in the website address.
Ruby’s Boutique does not use automated decision-making or profiling intended to produce legal effects or similarly significant consequences for users.
3. Information Automatically Collected When You Visit Our Website
When you visit our website without making an account or otherwise submitting information to us, certain technical information may be automatically collected by your browser or device.
This information can include:
- the pages or content you access
- the date and time of your visit
- information about data transmitted through the website
- the website or source that referred you to us
- your browser type and version
- your operating system
- your IP address and related technical information
We may use this information to operate, maintain, troubleshoot, and secure our website. Technical information is not normally used to identify you personally unless this is necessary to protect our website, prevent abuse, investigate security incidents, or comply with applicable law.
4. Cookies and Similar Technologies
Ruby’s Boutique may use cookies and similar technologies to operate our website, remember preferences, improve functionality, and understand how visitors interact with our online store.
Cookies are small text files that can be stored on your device when you visit a website.
Some cookies are temporary and are removed when you close your browser. Other cookies may remain on your device for a longer period and allow certain preferences or information to be remembered during future visits.
Depending on how they are used, cookies may collect information such as browser settings, device information, general geographic information, and interactions with our website.
Certain cookies may be necessary for essential website functions, including shopping-cart functionality, checkout processes, account features, and website navigation.
Where the use of cookies involves personal information and consent is required under applicable law, we will request your consent before placing or using the relevant non-essential cookies.
You can also manage or disable cookies through your browser settings. Please be aware that disabling certain cookies may affect the functionality or availability of some parts of our website.
Where required, our website may display a cookie-consent banner that allows you to accept, decline, or manage non-essential cookies.
5. Contacting Ruby’s Boutique
If you contact us by email or through a contact form, we may process the information you provide in order to understand and respond to your request.
This may include your name, email address, order information, and any other information you choose to include in your message.
We process this information where necessary to respond to you, provide customer support, address an issue concerning an order, or otherwise communicate with you.
We retain correspondence only for as long as reasonably necessary to handle your request and for any additional period required by applicable legal or business obligations.
You can contact us at:
6. Customer Accounts and Order Processing
When you create an account or purchase a product from Ruby’s Boutique, we collect information necessary to process the transaction and provide our services.
Depending on your interaction with our store, this information may include:
- your name
- billing information
- shipping address
- email address
- telephone number
- order details
- payment-related information necessary to complete the transaction
We use this information to process and fulfill orders, communicate with you regarding purchases, provide customer service, manage accounts, prevent fraudulent transactions, and meet applicable legal or accounting requirements.
If you have a customer account, you may request that it be deleted by contacting us at info@rubysboutique.ca.
Please note that deleting an account does not necessarily mean that all information can immediately be removed. Certain records may need to be retained for tax, accounting, legal, fraud-prevention, or other legitimate purposes.
Once information is no longer required for these purposes, we will take reasonable steps to securely delete or anonymize it.
7. Email Marketing
Newsletter Subscriptions
If you voluntarily subscribe to our newsletter, we may use your email address to send you information about Ruby’s Boutique, including new products, promotions, special offers, and other updates.
Where required by applicable law, marketing communications will be sent only after receiving your consent.
We may use a confirmation or double opt-in process to verify that the person subscribing has access to the email address provided.
For subscription-management and compliance purposes, we may retain information such as your email address, subscription date, confirmation status, and, where applicable, technical information associated with your subscription.
You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the message or by contacting us at:
After unsubscribing, we will stop sending you promotional emails, except where another lawful basis permits us to retain or use your information for a different purpose.
Marketing Communications to Existing Customers
If you have purchased from Ruby’s Boutique, we may, where permitted by applicable law, contact you about products, services, or offers that may be related to your previous purchase.
You can object to these communications at any time. Marketing messages will provide an appropriate way to unsubscribe, and you may also contact us directly at info@rubysboutique.ca.
8. Sharing Information for Orders and Payments
We may share personal information with service providers when doing so is necessary to operate our store, fulfill an order, deliver products, process payments, or provide related services.
For example, shipping information may be provided to a delivery or fulfillment provider so that your order can reach you.
Payment-related information may be processed by the payment provider you select during checkout. We do not share more information than is reasonably necessary for the relevant service.
Payment Services
Depending on the payment methods available through our store, payments may be processed by third-party payment providers such as PayPal, Klarna, Stripe, or other payment services.
When you select an external payment method, the relevant provider may receive the information necessary to authorize and complete the transaction.
Payment providers may also perform fraud-prevention, security, or other legally permitted checks.
Each third-party payment provider may process information according to its own privacy policy and terms. We encourage you to review the privacy information of the payment service you choose.
9. Product and Customer Reviews
Following a purchase, Ruby’s Boutique may contact you to ask whether you would like to provide feedback or leave a review concerning your shopping experience or the product purchased.
Where consent is legally required, we will obtain the appropriate consent before sending such a request.
You may withdraw your consent or object to review-related communications by contacting info@rubysboutique.ca or by using any available instructions included in the communication.
10. Social Media
Our website may contain links, icons, or other features associated with social media services such as Facebook, Instagram, Pinterest, or similar platforms.
Depending on how these features are implemented, simply visiting our website may not automatically establish a connection with the relevant social media service.
If you click a social-media link or interact with a social-media feature, the applicable platform may collect or process information about your interaction.
Any information collected directly by a social-media platform is governed by that platform’s own privacy policy and terms.
11. Analytics and Advertising Technologies
We may use analytics and advertising technologies to understand how visitors use our website, improve our store, measure advertising performance, and make our marketing more relevant.
These technologies may include services such as Google Analytics, Google Ads, Meta Pixel, or comparable tools.
Depending on the service used, these technologies may collect information such as:
- pages viewed
- browsing activity
- time spent on pages
- device information
- browser information
- interactions with advertisements
- purchases or other actions taken on the website
Where required by applicable law, we will obtain consent before using non-essential analytics or advertising technologies.
Depending on the technology and available settings, we may use privacy-enhancing features such as IP-address anonymization.
You may be able to limit certain forms of tracking through our cookie settings, your browser settings, or controls provided by the relevant technology provider.
12. Retargeting and Remarketing
Ruby’s Boutique may use remarketing or retargeting technologies to show advertisements to visitors who have previously interacted with our website.
These technologies may allow advertising platforms to recognize a browser or device that previously visited our website and display advertisements on other websites, search engines, applications, or social-media platforms.
Such technologies generally rely on cookies or similar identifiers.
Where required, we will obtain consent before using non-essential advertising technologies.
You can manage certain advertising and tracking preferences through our cookie settings, your browser controls, or the privacy and advertising settings offered by the relevant advertising platform.
13. Your Privacy Rights
Depending on where you live and which privacy laws apply to you, you may have certain rights concerning your personal information.
These rights may include:
- requesting access to personal information we hold about you
- asking us to correct inaccurate or incomplete information
- requesting deletion of personal information where legally applicable
- asking us to restrict certain processing activities
- objecting to particular uses of your information
- requesting a copy of certain information in a portable format
- withdrawing consent where processing is based on consent
- submitting a complaint to the relevant privacy or data-protection authority
If you no longer want to receive direct marketing from us, you can request that we stop using your information for that purpose.
To make a privacy-related request, please contact:
We may need to verify your request before taking action, where permitted or required by applicable law.
14. Retention of Personal Information
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
This can include fulfilling orders, providing customer service, maintaining business records, resolving disputes, preventing fraud, and complying with legal, tax, accounting, or other regulatory obligations.
Where applicable law requires certain records to be maintained for a specified period, we will retain those records for the required duration.
Once information is no longer necessary and there is no legal or legitimate reason to retain it, we will take reasonable steps to delete, securely dispose of, or anonymize it.
15. Changes to This Privacy Policy
We may revise this Privacy Policy from time to time to reflect changes to our business practices, website functionality, technology, legal requirements, or other relevant circumstances.
When changes are made, the updated version will be published on this page.
We recommend checking this Privacy Policy periodically so that you remain informed about how Ruby’s Boutique handles personal information.
16. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or the handling of your personal information, you can contact Ruby’s Boutique using the information below:
Ruby’s Boutique
Email: info@rubysboutique.ca